ThisHerb
BRAND DEVELOPMENT & LAUNCH
Business Brief
Launch a new Traditional Chinese Medicine product into Australia.
Marketing STRATEGY
Target the message at Traditional Chinese Medical Practitioners as well as the growing number of TCM patients looking for alternative therapies.
CREATIVE STRATEGY
Using the positioning line
A BETTER WAY TO FEEL BETTER, linked to HOW GOOD IT IS TO FEEL GOOD, IQ3 provided the promise of benefit supported by the tagline 100% natural. Mixed with healthy lifestyle imagery, it successfully made a positive impact into the local market.
