OCEANIA SCIENCES
BRAND DEVELOPMENT & LAUNCH
Business Brief
The brief was to combine two established businesses each with 25 years of history, and create a single entity under a new name.
Marketing STRATEGY
In the mining industry being new (even with considerable history) means having to prove your credentials from scratch.
CREATIVE STRATEGY
IQ3 made OSi look like a global corporate player and based their story on the credentials of the two partners.
