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The HOF Downtown

BRAND DEVELOPMENT & LAUNCH
  Business Brief

Based on the successful re-launch of the Hofbrauhaus, the owners turned their attention to building a second Bavarian style restaurant. 

  Marketing STRATEGY

The marketing strategy called for a new name that complemented the Hofbrauhaus without taking patronage away from it.

  CREATIVE STRATEGY

IQ3 created a new name theHOFdowntown with the tagline BAVARIAN BIER HALL UND CAFÉ.

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