The HOF Downtown
BRAND DEVELOPMENT & LAUNCH
Business Brief
Based on the successful re-launch of the Hofbrauhaus, the owners turned their attention to building a second Bavarian style restaurant.
Marketing STRATEGY
The marketing strategy called for a new name that complemented the Hofbrauhaus without taking patronage away from it.
CREATIVE STRATEGY
IQ3 created a new name theHOFdowntown with the tagline BAVARIAN BIER HALL UND CAFÉ.
