Wellcom VISION Magazine
Wellcom is Australia’s biggest and oldest graphic arts company with offices in Melbourne, Sydney, Adelaide, Auckland, New York, Columbus, Los Angeles, London, and Kuala Lumpur.
IQ3 has been producing their magazine for 15 years from content and subject ideas, copywriting, design and asset creation. Designed for clients, analysts and shareholders, it has been the main conduit for telling the Wellcom story.
Wellcom celebratory 100 Year History
Not many organisations can actually say and prove that they can write a 400 page coffee table book on the 100 year history of an organisation. We can. It included gaining an understanding of the industry and the business, background research, image editing of some 10,000 photos as well as company memorabilia, copywriting, interviews, and theming the entire book.
Further proof that Hard Jobs R Us.
Client Publishing
Client Publishing is a highly specialised creative market activity combining a thorough knowledge of a client’s business and then reflecting that business through direct and indirect stories that have to relate to the company and at the same time be of importance to the client’s clients.
It brings together a combination of strategic and creative thinking that fully embraces research, creative writing, design, illustration and photography.
IQ3 Marketing can also write corporate histories of a company business. The 100 Year Celebration of the Wellcom Group was a coffee table book of 300 pages designed for clients and staff.
The book formed an ‘outside of the square’ new business credentials ‘pre-pitch’ to establish the company as a one of substance and reputation with a proud 100 year supporting history.
Client Publishing services include:
Research
Content Conceptualisation
Copywriting
Design
Art Direction
Photography
Print Management
Project Management