Sensitive Choice (ASTHMA FOUNDATION OF AUSTRALIA)
Joining with Sensitive Choice partners, IQ3 produced highly creative executions to demonstrate how their partners could use Sensitive Choice as a marketing strategy in terms of pets, allergies and asthma
COMMINSURE
Working for another agency IQ3 were engaged to assist with their creative strategy for CommInsure. The strategy was simple – bring a positive approach to Income Protection. We came up with the single position Life Style Support System.
HOFBRAUHAUS
IQ3 were asked to look at a creative strategy to combat the arrival of two interstate Bavarian style restaurants with considerable capital and marketing budgets behind them. The Hofbrauhaus was established in 1968 and is the original and oldest Bavarian style restaurant in the country. We wrote the line DAS ORIGINAL UND DAS BESTE, which is the true German translation. The business never looked back.
Creative Strategy
IQ3 Marketing is often asked to produce strategies and support conceptual work for clients to be on-presented to third parties or co-partners. This can include advertising agencies or other marketing businesses.
Our starting point is always in producing outstanding copy that sets the tone of the proposition. Get the conceptual strategy right and the media selection simply falls into place. We call it being media agnostic.
And what is truly special about our creative and strategic offerings, is the fact that our clients do not often have large media budgets. As a result, IQ3 Marketing have to be smarter and cleverer in order to make up any media budget shortfall.
IQ3 Marketing specialise in:
Copywriting
Marketing Campaigns
Smart Marketing Strategies