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OCEANIA SCIENCES

Mining oceanographers and hydrologists Oceania Sciences, sought a brand development exercise to display their unique prowess working for mining companies in oceans and rivers throughout the world – sometimes at 100 metres below the surface.

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MANTHA&YOU

We took the line of Fledgling nursery retailer’s serious growth spurt.

Mantha&You was a start-up company with very grown-up online ambitions. Specializing in super-exclusive European and North American babywear and accessories, the brand new company soon found a lucrative niche in the Australian market using the launch line

The Journey Begins. (And that’s just the start of it.)

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ThisHerb

A BETTER WAY TO FEEL BETTER and THIS GOOD YOU WISH, THIS GOOD YOU FEEL were the key messages we delivered for our client ThisHerb. Designed to address the growing popularity of traditional Chinese Medicine, IQ3 added 100% natural and 100% herbal to bring the brand to life gaining tremendous cut-through in the tough natural medicine market.

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VETS ALL NATURAL

IQ3 were asked to provide feedback on the Balanced Life packaging range as well suggestions on executions. These were supported with additional positioning lines

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WILD GAME RESOURCES Australia

The client wanted a new logo and brand positioning for their (soon to be launched) export market in the premium pet food sector.

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WEALTHGATE

A growing western suburbs group of financial advisers required a new brand and market positioning aimed at the local 25–35 year old market. Based on an aspirational theme, it was to resonate with the local audience in the field of financial management supported by a ‘how to pay your home off’ faster message.

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THE HOF DOWNTOWN

Having successfully re-launched the sister restaurant the Hofbrauhaus, IQ3 was requested to produce a branding position for their new restaurant theHOFdowntown – Bavarian Bier und Café.

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AUTOVANTAGE

Car Brokers AUTOVANTAGE were a new business out to establish itself in the highly competitive market of buying vehicles on behalf of clients.

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Udo

This very website is run on the Udo Content Management System (CMS). IQ3 were asked to design some brand treatments from which to market this easy to use CMS tool.

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PROPIS

Commercial and High Rise Investment Property business PROPIS, requested a total new branding and positional treatment to gain individuality in the very crowded market of commercial real estate.

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Brand Development

The starting point for any start-up business is developing a very strong brand and brand statement – something that stands out from competitors and establishes the company as a serious market player.

IQ3 Marketing take the view that being new on the block can be a huge advantage against established competitors. We want you to be seen and heard, even if you don’t have deep media pockets.

It’s just another way in which we take time to get inside your product or service to find out what it does, how it works and what makes it different from or better than any other product or service in your world.

IQ3 Marketing are experts in Brand Development and Brand Positioning and executions.

IQ3 Marketing specialise in:

  • Business & Marketing Plans

  • Logo Design

  • Proposition Marketing Lines

  • Competitor Analysis

  • Product Launch Campaigns

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