EQUIPE SCIENTIFIC
BRAND DEVELOPMENT & LAUNCH
Business Brief
Existing client OSi wanted to open a new supply business to sell or lease ‘in-the-field’ scientific equipment and instrumentation for launch in 2020.
Marketing STRATEGY
Taking on board ‘in-the-field’ usage meant that the new company positioning had to be around their selection and inventory of robust ‘fit for purpose’ equipment.
CREATIVE STRATEGY
Bold hi-vis colours were used to give an onsite ‘industry’ feel as this equipment was being used in remote and extreme environments. Thus the line ‘WHEN IT HAS TO BE RIGHT’ perfectly described the promise of benefit.
