FIJI ME
PRODUCT DEVELOPMENT
Business Brief
The brief was show case Fiji as a tropical tourist destination against rivals New Caledonia and Tahiti in concert with Fiji’s 5 Star hotels.
Marketing STRATEGY
The strategy was to show pristine beaches, blue skies and exotic landscapes through a pictorial potpourri of mixed media.
CREATIVE STRATEGY
Simple but highly stylised imagery was deployed with a newly designed headline/logo font.
