BVIQ
PRODUCT DEVELOPMENT
Business Brief
BVIQ is an APP specifically designed for the global maritime industry. The brief called for IQ3 to develop the product business case and price the APP in the marketplace.
Marketing STRATEGY
A thorough product and competitor analysis was undertaken to determine pricing, positioning and how to market the online product.
CREATIVE STRATEGY
The creative was based around support presentation material as the actual potential market was limited in numbers of ship owner stakeholder clients, and our recommendation was for global face-to-face sales pitches in 2020.
