LARK WHISKEY
PRODUCT DEVELOPMENT
Business Brief
The brief was to introduce a boutique whisky maker from Tasmania onto the world stage.
Marketing STRATEGY
The strategy was a play on whisky and its Scottish origin against Lark’s business geographical location.
CREATIVE STRATEGY
The final execution was a beautifully crafted image with an equally arresting headline reading ‘Have you heard the one about the Scotsman who walked into a bar and ordered a Tasmanian?’
