WealthGate
SERVICES LAUNCH
Business Brief
Wealthgate is a small boutique financial planning business. Its difference is that it is located in the far western suburbs of Melbourne which makes it unlike its peers.
Marketing STRATEGY
IQ3 performed a full marketing analysis of the market and determined that financial advice is about selling aspiration regardless of location.
CREATIVE STRATEGY
We wrote a very catchy headline which was the drawcard in terms of the local thinking. GET AHEAD. STAY AHEAD. Aspirational images supported the message and this was closed off with the line LOOK FORWARD.
