WELLCOM GROUP LIMITED

  Business Brief

Ongoing Brief 1
This was an ongoing brief that has lasted well over 10 years. The brief was to develop a client magazine to be sent to all customers in their global network. It was then extended to their shareholder network after they floated.
Ongoing Brief 2
Post floating, we were asked to conceive, write, design, art direct and project manage their Annual Reports.
Brief 3
Research, conceive, write, design, art direct and project manage their 400 page coffee table 100 Year celebratory book.

  Marketing STRATEGY

This involved a thorough understanding of the business and being able to choose suitable material for their magazines and annual reports.
As an excellent example, IQ3 was asked to research, write and design Wellcom’s iconic 100 Year Book which tells the company story over its 100 year history. The work took 12 months to complete and is highly regarded as a collector’s piece.

  CREATIVE STRATEGY

In every case all assets created were printed on the best paper stocks available and a corporate look was introduced that allowed for gradual change to keep the look fresh year-on-year.