SENSITIVE CHOICE
SERVICES LAUNCH
Business Brief
The brief was a difficult one in the sense that Sensitive Choice is a byproduct of the Asthma Foundation of Australia and as such, could not be seen as a commercial proposition.
Marketing STRATEGY
IQ3 came up with the strategy to brand Sensitive Choice as a public community service thus avoiding the commercialism of accepting money from manufacturers who make asthma reducing products.
CREATIVE STRATEGY
The creative strategy was simple and distilled the notion of breathlessness into one simple line ‘IT’S ABOUT BREATHING’.
