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PROPIS

BRAND DEVELOPMENT & LAUNCH
  Business Brief

The brief was very simple. Make the PROPIS image stand out from competitors in the high-rise and commercial real estate sector.

  Marketing STRATEGY

A new logo was designed with supporting billboard collateral.

  CREATIVE STRATEGY

Using a colour pallet derived from a current interior design colour pallet, IQ3 delivered a totally different look from Propis competitors, and used a simple concept of a high rise building graphic with an occupied light on. 

Propis_R-1
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