MANTHA&YOU
BRAND DEVELOPMENT & LAUNCH
Business Brief
The brief called for the launch of an entirely new range of upmarket baby accessories into Australia. Each product brand was entirely new to Australia and the strength of the IQ3 presentation material was the sole source for the global brands taking Mantha&You on as a reseller.
Marketing STRATEGY
Every parent wants to follow the growth cycle of their offspring and this became the hook to gain attention and online sales.
CREATIVE STRATEGY
Based around the positioning line MANTHA&YOU…
THE JOURNEY BEGINS, IQ3 took the fledging business and made it into a high-profile player at the elite end of the babywear and infant accessories market.
