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MANTHA&YOU

BRAND DEVELOPMENT & LAUNCH
  Business Brief

The brief called for the launch of an entirely new range of upmarket baby accessories into Australia. Each product brand was entirely new to Australia and the strength of the IQ3 presentation material was the sole source for the global brands taking Mantha&You on as a reseller.

  Marketing STRATEGY

Every parent wants to follow the growth cycle of their offspring and this became the hook to gain attention and online sales.

  CREATIVE STRATEGY

Based around the positioning line MANTHA&YOU… 
THE JOURNEY BEGINS, IQ3 took the fledging business and made it into a high-profile player at the elite end of the babywear and infant accessories market. 

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