NEXT >>

YaRra Trail

BRAND DEVELOPMENT & LAUNCH
  Business Brief

Take a fashion label and turn it into a brand. The idea was to then use the brand to value the business for future sale.

  Marketing STRATEGY

Using the line ‘Make life one long weekend’, we bought the back page of the Good Weekend for around two years

  CREATIVE STRATEGY

Being a wholesale fashion brand, IQ3 used aspirational imagery aimed directly at a young demographic to build the brand, sell online and eventually have the business sold for a premium price. 

Yarra Trail_Hero copy
IQ3_yarra_trail2
Website by: