YaRra Trail
BRAND DEVELOPMENT & LAUNCH
Business Brief
Take a fashion label and turn it into a brand. The idea was to then use the brand to value the business for future sale.
Marketing STRATEGY
Using the line ‘Make life one long weekend’, we bought the back page of the Good Weekend for around two years
CREATIVE STRATEGY
Being a wholesale fashion brand, IQ3 used aspirational imagery aimed directly at a young demographic to build the brand, sell online and eventually have the business sold for a premium price.
