WILD GAME AUST
PRODUCT DEVELOPMENT
Business Brief
The brief came one of Australia’s leading pet food companies to explore a new logo treatment for a recently acquired business to promote the brand for a possible launch into the US market.
Marketing STRATEGY
Drawing inspiration from Australia’s rough and rugged outback, IQ3 used the approach to build a brand that would resonate with the US audience.
CREATIVE STRATEGY
As a result, IQ3 developed an equally rugged brand image and logo.
