WAPROO

PERSONAL GROOMING

The brief called for a modernisation of the brand to compete against cheaper competitor lines. To answer the brief, IQ3 wrote their point of difference as ‘If it's worth doing ... it's worth Waproo’.

Established in 1945, Waproo shoe care products have been providing restoration and shine to Australian business shoes, work shoes, casual shoes, school shoes and sports shoes.

From weatherproofing to polish, Waproo - Like New.