MELBOURNE PROSTHODONTISTS
SERVICES LAUNCH
Business Brief
The brief called for a total brand to offer two objectives:
1. Offer potential patients a full credentials affirmation website.
2. Make this group look like the specialists they are.
Marketing STRATEGY
There were many ‘suburban dentists pretending to be prosthodontists, so we took a different tack going between cosmetic and oral surgery.
CREATIVE STRATEGY
The result was the line ‘we’re oral architects’ giving the practice a high ground approach between their service offerings of cosmetic and serious inner jaw re-construction and oral surgery.
