BROWN BROTHERS
PRODUCT DEVELOPMENT
Business Brief
This was a pitch for Brown Brothers Wines who wanted to take their new label to market with an entirely new and fresh look and feel.
Marketing STRATEGY
The business is an inter-generational company with a very proud history. The approach was simplicity personified taking into account their wine creation and production and turning it into a ‘Message in a bottle’ approach which became their anthem.
CREATIVE STRATEGY
The focus was on the wine. One bottle was featured using a hand crafted and distinctive background and a slogan ‘Nothing but the wine’.
