AUTOVANTAGE
SERVICES LAUNCH
Business Brief
Having worked on another car broking business, IQ3 was approached to build a brand image for another similar business.
Marketing STRATEGY
Several company names were put forward by the client, but IQ3 resolved the name as Autovantage based on the fact that it offered easy recall, but could also be registered as a business name and website address.
CREATIVE STRATEGY
Using a bullseye and wheel concept, the graphic created itself and is completely different from the rest of the market.
